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PR Plan for the Fall 2003 launch of the Summit union catalog

Per Council decision in July 2003, the Orbis Cascade Alliance will take a coordinated approach to publicizing the launch of Summit.

Alliance staff: In September, Alliance staff will send a news release to all member libraries. In October this release will be sent to a variety of professional news sources as detailed below. Alliance staff will also produce a bookmark that can be used by all member libraries to promote Summit in the fall.

Member libraries: Member libraries will each handle on-campus and local news sources in any way they determine to be appropriate. In addition, a number of members have volunteered to write Op Ed articles for news sources covering broad regions that include several member libraries. See the list of these assignments below. Members may wish to use the general news release prepared by staff as a starting point for local PR or Op Ed articles. Please send copies of all published articles to the Alliance offices.

General news release in MS Word format

Chart of PR Responsibilities

Please forward additional news sources to John Helmer for inclusion in this chart: jhelmer@uoregon.edu

News Source
Member Institution or Alliance staff
News Release, Op Ed, etc.
American Libraries (ALA)
Alliance staff
News Release in late fall
Chronicle of Higher Education
University of Oregon
In depth article, published after Pick-Up Anywhere is implemented.
The Chronicle (Centralia/Chehalis)
The Evergreen State College and St. Martins College
Op Ed
College and Research Library News
Alliance staff
News Release
ICOLC email list
Alliance staff
News Release
Innovative Interfaces Inc
Alliance staff
News Release
Library Journal Newsletter
Alliance staff
News Release
Libs-Or email list
Alliance staff
News Release
Olympian
The Evergreen State College and St. Martins College
Op Ed
Oregon Library Association
Alliance staff
News Release
Oregonian
Portland State University
Op Ed
Portland Tribune
Portland State University
Op Ed
Salem Statesman Journal
Western Oregon University and Willamette University
Op Ed
Seattle Post-Intelligencer
University of Washington and Seattle Pacific University
Op Ed
Seattle Times
University of Washington and Seattle Pacific University
Op Ed
Spokane Spokesman-Review
Eastern Washington University and Washington State University
Op Ed
Washington Library Association
Alliance staff
News Release





Orbis Cascade Alliance
last updated August 8, 2003